Imaging a world where everything is given for free, there would be chaos and anarchy.
The fundamental reason why we need a price a product lies in the core essence of Economics, 'limited resource and unlimited wants' !
In marketing terms, prices are important because it associates with not just the amount motivation but also the quality or the perception of quality of the product. Product mix pricing is when the marketers decide upon the price to enhance the overall profits of the entire product mix.
Product Line Pricing- Lipton Iced Tea is provided under different SKUs, that it , sizes, flavors.
These sizes and flavours are all priced at differently which target different types of consumers.
Websites like rediff are selling lipton ice to to consumers in mini bulks
http://shopping.rediff.com/product/lipton-ice-tea-lemon-flavour/10442053
The pricing objective of Lipton Ice tea is a mixture of survival, gaining maximum current profit & market share, and showcasing product quality to its consumers.
Its current price range is between Rs25 to Rs100, providing variants like 350ml bottle, powder pack, sampler pack and tetra pack.
The fundamental reason why we need a price a product lies in the core essence of Economics, 'limited resource and unlimited wants' !
In marketing terms, prices are important because it associates with not just the amount motivation but also the quality or the perception of quality of the product. Product mix pricing is when the marketers decide upon the price to enhance the overall profits of the entire product mix.
Product Line Pricing- Lipton Iced Tea is provided under different SKUs, that it , sizes, flavors.
These sizes and flavours are all priced at differently which target different types of consumers.
Websites like rediff are selling lipton ice to to consumers in mini bulks
http://shopping.rediff.com/product/lipton-ice-tea-lemon-flavour/10442053
The pricing objective of Lipton Ice tea is a mixture of survival, gaining maximum current profit & market share, and showcasing product quality to its consumers.
Its current price range is between Rs25 to Rs100, providing variants like 350ml bottle, powder pack, sampler pack and tetra pack.
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