Competition & Industry

Competition & Industry

Kal Ho Na Ho

Srk is all nice and all, the new entrant, tries to fit in the new neighborhood, woos PZ with his charm, but realizes that even SAK is interested in PZ, and instead helps him out to win over PZ, and eventually dies. 

 I know that this is a really (Really!) bad and failed example but what I wanted to convey was that Srk was the company, SAK was its competition and PZ was the customer both were vying for.

 In the business world as well there are competitors who are also trying to eat that giant market pie. And all those competitors put together become an industry.

The above gives you a brief idea of the bottled tea industry along with the competitors and few statistics. (in US).

India too have similar number of competitors like Tata Tea, Society Tea, Duncan’s Double Diamond Tea, Brooke Bond Red Label Tea, Taj Mahal Tea, Wagh Bakri Tea etc

The main competitors of Lipton Ice Tea is the collaboration between Coca Cola & Nestle named Nestea.

This Segment is still growing in the Indian Market, where the population still comprises of hot beverage drinkers. This is why it has a lot of growth opportunities, specially in a country like India.

Since it is a growing market, the players are putting in a lot of effort in advertising & promoting their product and also trying to create more awareness about this product.

The Ice tea Industry as a whole, has a bright future because of various reasons like growing tea segment, changing consumer preferences, changing lifestyles etc.