Kotler in his book mentions the customer value hierarchy which addresses different levels of products offered by marketers to their customers. Product levels are important because understanding it helps marketers study the requirements of the consumer, and to strategies in order to increase their sales .
Product Levels for Lipton Ice Tea
Core Benefit- The requirement caused by Thirst
Basic Product- liquid in nature to address the thirst
Expected Product- A clean and healthy option(cool), with good quality.
Augmented Product- An Iced Tea concept which positions itself apart from other products addressing the similar requirement. Also providing options within the same category.
Potential Product-Lipton is always trying to add value to Tea and always manages to position themselves ahead of their competitors by coming up with new flavors and types of ice tea.
We can also link the Keniche Ohmae's model of 3C's (which Kotler fails to do), that is, Customers, Competitors and Company with the Product Levels in the following way,
Customer- Core Benefit, Expected Product.
Customers look to get their core requirements fulfilled, which is one of the main reason that customers buy products. They always look for faults and are not entirely satisfied which is why they always expect something more.
Competitors- Basic Product, Augmented Product
Competitors need to have a basic product in place a as point of reference for the customers to buy. In the point of view of the company, competitors are always trying to better their product, which enforces the company to also come up with positive changes to their products.
Company- Basic Product, Potential Product
A company should always position itself ahead of its competitors by taking self initiatives in terms of innovation and bringing out new products in the market.
The augmented product plays a vital role in any marketing strategy. It is not just the single, tangible product that influences buyers, but also the many peripheral factors that come together to form the complete 'package'.
ReplyDeleteJobsToday.World is voted one of the best Job search sites to find employees from around the world.
ReplyDeletewhat is a figaro chain And How To Identify It?
ReplyDeletefigaro chain is basically originated from Italy so we can call it an Italian brand. Basically, the word Figaro is a sweet fruit but in Italy, specific chains got the name of Figaro. It is a wearable chain having chain links in specific patterns. The identification of a chain is very easy because it has 3 or 4 small rounded shape links and one big cube shape link integrated. You can see this kind of pattern in the whole chain.
An l1 visa for startup is to transfer personnel or even the company owners from a company outside of the United States to a company inside the United States.
ReplyDeletefish fry recipe makes an easy and delicious appetizer, and it can also be served as the side to any main dish. Crispy fried fish is everyone’s favorite as it is super easy to prepare, doesn’t take much time to cook and the delectable taste is every taste buds dream.
ReplyDeletecreed perfume price are superfluous adornment meaning they are an unnecessary accessory. It might appear to be an incredible method to pull in that critical other or dazzle somebody in the workplace, yet it truly isn’t essential. On the off chance that you are really legitimate with yourself, the vast majority don’t care for it at any rate.
ReplyDeleteThey sure are. The suit is a classic, sophisticated look for women that is still in winter collection sale. The suit also allows you to look your best while still allowing you to show off your personality.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThank you for this information. We provide best taste of non-veg products with pure veg. One of the best dishes is so tasty. https://vezlay.com/soya-shami-kabab/
ReplyDeleteThank you for this information. There are so many benefits of plant based meat. Plant based meat is far healthier and more environmentally friendly. They could be the solution to a variety of global environmental problems. However, some people still believe that they won't provide as much nutrition as meat. We are going to discuss just how beneficial plant.
ReplyDeleteNice. Also read about Augmented Product.
ReplyDeleteNice tips for starting blog. I really liked all your explanation points. Indeed this comment is now in a different thread. cave augmented reality/
ReplyDeletehttps://allworldsnewsdaily.blogspot.com/
ReplyDelete