Branding

Branding is a term used to differentiate one’s product with another. It involves the process of creating a logo, packaging, designing, labeling etc. Its important to position one’s brand as superior to its competitors. It helps in creating a better image in the minds of the consumers. Consumers associate themselves very closely with the brand of their liking.

Therefore it becomes our duty as future Brand Managers to understand & maintain the values we want to communicate through our brands.

Lipton’s brand values are heavily dependent on its history. It has over 100 years of experience in tasting, buying & blending tea. They are experts in the Tea business. They are a hundred percent dedicated towards providing superior values to their customers by constantly improving their products through their research facilities and tea estates they have employed.

Keeping in mind that Lipton ice tea is handled by HUL in India, they have an additional backing when it comes to delivering their promises.

The brand has successfully established itself as the number one choice when it come to ice teas, mainly because of few competitors, but also because of the experience they have in this field.