Analyzing Business Markets

So Business Markets does not really come under the purview of my product because for lipton, its consumers who are their main source of revenue and not other businesses.

Business Markets behave and react differently as compared to consumer markets.

Business Markets	Consumer Markets
More rational in their buying behavior	More irrational in their buying behavior
Not the source of demand	The demand is derived from consumers
More systemized and organized	More unorganized as compared to Businesses but still has a structure
Personal Relations play in important role	Personal Relations are not required, just the mirage of personal interactions are needed.
Fewer sellers & buyers	More sellers and buyers