Lipton Ice Tea
-Get Ready to Taste the Sun
Taste the Fruit
Taste the Bright side
I remember when i was around 7 years old, my elder sister had joined an informal drawing classes, most of which happened in our house. Students used to come to our home and learn various drawing skills from a teacher named Mrs. Seema. This was the year when the world was waiting for the consequences of the y2k bug.
Mrs. Seema, back then, introduced me and a few others to a product named Lipton Ice Tea. Every class she used to get everyone a can of that drink. That drink fascinated me, it was something different, it felt good and refreshing. I really started to enjoy those drawing sessions.
Fast forward 15 years, and I have now joined SIMC’s MBA course.
My Marketing Management Professor Mr. Chandan Chatterjee, gave us an interesting assignment to write a Marketing Diary on a product of our choice. For some reason I was having a hard time choosing my product. One day, me and a few friends were sipping on some ice tea bought from the local store. Turns out that the answer was right in front of me .
LIPTON ICE TEA. PERFECT !
So now that I found my product, what next?.
I have to relate whatever has been taught in class with my product.
In our very first lecture, we discussed the fundamental question. What is Marketing?
Its all about creating, generating & maintaining demand for a product. Its is very important to maintain the Brand value of the product and the organization throughout. And I believe Lipton has been very successful in achieving the above.
Lipton is a brand of tea which was introduced in 1890, named after its founder Thomas lipton. It has a strong legacy and a worldwide presence.
Lipton has leveraged its brand image to launch various products including Lipton Ice Tea.
Coming back to the basic question, has Lipton Ice Tea managed to create, generate and maintain demand?, an absolute Yes. Me along with millions of others are a living proof of that!
-Get Ready to Taste the Sun
Taste the Fruit
Taste the Bright side
I remember when i was around 7 years old, my elder sister had joined an informal drawing classes, most of which happened in our house. Students used to come to our home and learn various drawing skills from a teacher named Mrs. Seema. This was the year when the world was waiting for the consequences of the y2k bug.
Mrs. Seema, back then, introduced me and a few others to a product named Lipton Ice Tea. Every class she used to get everyone a can of that drink. That drink fascinated me, it was something different, it felt good and refreshing. I really started to enjoy those drawing sessions.
Fast forward 15 years, and I have now joined SIMC’s MBA course.
My Marketing Management Professor Mr. Chandan Chatterjee, gave us an interesting assignment to write a Marketing Diary on a product of our choice. For some reason I was having a hard time choosing my product. One day, me and a few friends were sipping on some ice tea bought from the local store. Turns out that the answer was right in front of me .
LIPTON ICE TEA. PERFECT !
So now that I found my product, what next?.
I have to relate whatever has been taught in class with my product.
In our very first lecture, we discussed the fundamental question. What is Marketing?
Its all about creating, generating & maintaining demand for a product. Its is very important to maintain the Brand value of the product and the organization throughout. And I believe Lipton has been very successful in achieving the above.
Lipton is a brand of tea which was introduced in 1890, named after its founder Thomas lipton. It has a strong legacy and a worldwide presence.
Lipton has leveraged its brand image to launch various products including Lipton Ice Tea.
Coming back to the basic question, has Lipton Ice Tea managed to create, generate and maintain demand?, an absolute Yes. Me along with millions of others are a living proof of that!
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