The second lecture of our marketing class was focused around a single word of VALUE.
So what is Value?
Before I ‘try’ to answer this Question, let me give you a brief idea about my product.
Lipton Ice Tea is made of tea leaves, real sugar with natural fruity flavors. It promises to refresh your body and soul naturally. Its healthy and a refreshing beverage.
Value is anything that is important, worth, or useful to something or someone.
To an organization, its customers are its value. The goal is to keep its customers happy at any cost. People associate different value with different images. It is highly important for an organization to create, deliver & retain value.
The following is the value proposition of Lipton Ice Tea:-
To a Customer- Reputed Brand, Strong Heritage
To a Consumer- Simple to use,Quality of the Drink and the satisfaction derived from it.
To a Retailer- Good Packaging and Cheaper in Bulk.
Lipton Ice Tea is a part of the health & wellness portfolio of the Lipton brand.
It wasn’t an easy task for them to enter the Indian market. There were few basic questions that needed answering, for example, were Indians ready for such a beverage?. We perceive tea to be something hot. It had initially launched in 2004 but was ‘ahead of its time’. There was a gap between intent and action.
At a cost of Rs.85 for a 250g powder pack, Rs.75 for a tetrapak, and Rs15 for a sampler pack, Lipton Ice Tea was providing good value to its customers in terms of price.
The Customers of this brand are satisfied and content the quality and quantity it provides.
So what is Value?
Before I ‘try’ to answer this Question, let me give you a brief idea about my product.
Lipton Ice Tea is made of tea leaves, real sugar with natural fruity flavors. It promises to refresh your body and soul naturally. Its healthy and a refreshing beverage.
Value is anything that is important, worth, or useful to something or someone.
To an organization, its customers are its value. The goal is to keep its customers happy at any cost. People associate different value with different images. It is highly important for an organization to create, deliver & retain value.
The following is the value proposition of Lipton Ice Tea:-
To a Customer- Reputed Brand, Strong Heritage
To a Consumer- Simple to use,Quality of the Drink and the satisfaction derived from it.
To a Retailer- Good Packaging and Cheaper in Bulk.
Lipton Ice Tea is a part of the health & wellness portfolio of the Lipton brand.
It wasn’t an easy task for them to enter the Indian market. There were few basic questions that needed answering, for example, were Indians ready for such a beverage?. We perceive tea to be something hot. It had initially launched in 2004 but was ‘ahead of its time’. There was a gap between intent and action.
At a cost of Rs.85 for a 250g powder pack, Rs.75 for a tetrapak, and Rs15 for a sampler pack, Lipton Ice Tea was providing good value to its customers in terms of price.
The Customers of this brand are satisfied and content the quality and quantity it provides.
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